Making friends with the hermit mindset,  Atticus Journal

Reward me, a niche unplugged, Business World, Marketing World

Hello, home executive officer, Business World, Marketing World

Tote of personal finances, does it sit comfortably on a woman’s shoulders? Economic Times, Brand Equity

Big Bang of do, Brandz India Report

A peek into the tote of little luxuries, Thrive Global India

Tote of Beauty, Economic Times, Brand Equity

Rediscovering and reinventing JOMO, Thrive Global India

Gamify and diversity finance to personalise it, Ad Gully

Tale of two totes,  Economic Times, Brand Equity

Consumer trust and financial brands, Little Black Book

Beti ko finance padhao, Teach your daughter finance, Media Samosa

Women Buyers – discerning masters of their craft,  Afaqs

Chief wage earner is chief no more, Creative Brands

There’s a new young mommy in town,  Impact

Fashion industry: finding consumer truths in unlikely places, Economic Times

How Cinderella phenomenon can help create better customer experiences,  Economic Times

Communicating with millennials,  Impact

Loyalty revolution: it’s time for companies to rethink how they reward customers, Financial Express

Hello Jomo, Economic Times, Brand Equity

JOMO celebrity ambassadors,  Afaqs.com

Who is planning for JOMO, Exchange4media

How to flex brand context to improve brand content,  Admap, WARC

Conscious consumer, Brandz India Report

Visual language, Brandz India Report

The new code of loyalty, Admap, WARC

What women want: what’s in women’s pockets, The Hindu Business Line

What women want: what is in women’s hearts, The Hindu Business Line

What women want: what’s on their mind,  The Hindu Business Line

Women leverage their household decision-making experience to pursue new family and personal goals, Brandz India Report

Future ready brands study how consumers are changing, Brandz India Report

Like mum, like daughter, The Hindu Business Line

Translating trends for brands, Exchange4media

Smart new meaning of value, Brandz India Report

Cold is the new warm, Campaign India

The luxury market in India: Maharajas to Masses, two chapters co-author, Palgrave MacMillan

The power of aspiration, Business Standard

Unpacking uncertainty, Campaign India

Geography is history, Campaign India

Brand are bought not sold, Campaign India

World’s luxury brands at India’s doorsteps Economic Times

Boldness the new spirit of Asian consumers  Admap, WARC

Communicating luxury to the masses, Admap, WARC

Unlocking naturals, Admap, WARC, Business World